Edel-Optics

Since 2009, the online optician Edel-Optics has been the place to go for a wide variety of high-quality brand-name eyewear for women, men and children. Edel-Optics quickly established itself as a leading style optician with a high level of advisory expertise. The Edel-Optics boutique offers trendy models from brands such as Linda Farrow, DITA, Bottega Veneta, Cazal, Dior, Thom Browne and Dior. In addition to the comprehensive product range of up to 250,000 items, which are available worldwide via the web shop, Edel-Optics relies on cooperation partners from the art and creative sectors as well as on collaboration with prominent style icons. In Hamburg, Edel-Optics operates four stores - another one has already been open since mid-November on Ballindamm. The stores are characterised by innovative sales concepts such as virtual showcases, LED shelves and robot butlers.

Implementation

PR conception, continuous press relations, Event and cooperation management