LOOKS by Wolfgang Joop

Wolfgang Joop is one of the most famous and renowned designers of our time. Creativity has always been Joop's greatest drive and most intimate passion – he has always identified with his work as a designer and artist. With his brand LOOKS by Wolfgang Joop, he wants to give more space to his creativity - and always with a responsible and conscious use of resources in mind.

LOOKS by Wolfgang Joop creates individual designs with high-quality and carefully processed materials in the fields of fashion, beauty and interior. In his designs, the designer combines approaches of applied art with zeitgeist phenomena and personal sense of style. The brand consciously decides against a fast-moving and seasonal rhythm of the fashion industry and prefers to create exclusive designs and small collections in high quality, which celebrate individuality and stand for an appreciative use of resources. Reduce, Reuse, Recycle – that is the goal of LOOKS by Wolfgang Joop.

Implementation

• PR conception
• Continuous press relations
• Conception/planning/implementation for press launch events