REICHERT+ Communications
shu uemura

Clients & ProjectsLuxury

Client since July 2021

shu uemura

text-align:justify;For more than 60 years, Shu Uemura Art of Hair has been dedicated to individual hair artistry and skillfully combines hairstyle, skin and make-up to create one of a kind products for the most demanding clients. The brand discovers the secret of beauty within harmony of precision and creativity. Turning to nature, precious and natural Japanese ingredients such as argan oil, musk rose oil, camellia oil, linseed oil or black cumin oil characterize the high-quality formulations and form a composed perfection of professionalism, luxury and tradition. Elegant and stylish packaging as well as salon-quality tools embody the brand's Japanese heritage - building on the philosophy and expertise of the eponymous founder, the exclusive products show themselves to be a creative interplay of simplicity and sophistication under the highest standards of quality.


PR conception, continuous press relations, conception/planning/implementation for press launch events