GROUNDIES

GROUNDIES, the urban barefootwear specialist, has made it its mission to combine health, function and style in its innovative footwear models.

The models for men and women offer a completely new walking experience. To perfect the natural barefoot experience, a thin TrueSense® sole ensures that the foot is protected from environmental influences, but the ground can still be felt. The innovative and extremely flexible sole hugs the foot naturally and provides a new kind of comfort.

GROUNDIES have not only the claim to guarantee a strengthened body awareness, but also to create fashionable companions for urban everyday life with various models of sneakers, ballerinas and boots.

Implementation

PR conception, continuous press relations, VIP & influencer relations, content creation