TYPOLOGY

The Paris-based skincare brand Typology was created by Ning Li who is also the founder and entrepreneur behind made.com. As a newcomer to the world of skin, hair and body care, Typology develops natural, fairly produced skin care products at fair prices - all made in France.

With a versatile range of body, face and hair care products, Typology offers the optimal care for every beauty need. With ten different product ranges, the focus is increasingly on facial care. The care lines differ in their ingredients and their concentrations, as well as in their formulas to provide the best possible solutions for a wide range of skin types.

In its constant search for exotic extracts and the world's finest ingredients, Typology places the highest priority on sourcing them exclusively from responsible companies that use sustainable and gentle extraction methods. All Typology formulas are simple, thoughtful and deliberately pared down - and so is the packaging. The timeless, minimalist presentation of the high-quality, vegan and animal-free products is appealing and embodies Typology's sustainability claim in all facets.

Implementation

PR conception, continuous press relations, conception/planning/implementation for press launch events, strategic consulting on influencer cooperations, development and implementation of influencer seedings for new product topics and releases, implementation of influencer events for key launches