REICHERT+ Communications
Helena Rubinstein 2023

Clients & ProjectsLuxury

Client since January 2023

Helena Rubinstein

Since 1902, Helena Rubinstein has been a pioneer in avant-garde luxury skincare, driven by the promise to unite innovation and scientific expertise in unparalleled luxurious formulations. From its inception to its current status as a globally leading premium brand in luxury skincare, Helena Rubinstein has remained faithful to its founding principles of excellence and luxury. Synonymous with unsurpassed innovation and the pursuit of beauty ahead of its time, Helena Rubinstein creates formulations distinguished by highly concentrated active ingredients and high-performance efficiency - delivering exceptional results and uniquely luxurious outcomes.

Helena Rubinstein establishes unique expertise in cell-based skin science, harnessing the regenerative powers of native plant cells for proven efficacy at the cellular level. Through close collaboration with leading scientists at LaClinic-Montreux, a renowned Swiss clinic specializing in wellness and anti-aging treatments, innovative product lines are developed tailored to the individual needs of each skin type.

The diversity of the product portfolio is evidence of Helena Rubinstein's continuous pursuit of luxury, innovation, and the highest quality. Particularly, the use of plant stem cells has led to the creation of some of the most advanced and effective skincare products. They regenerate the skin, diminish the appearance of fine lines and wrinkles, and restore a youthful look. In addition to effective ingredients, Helena Rubinstein's products are characterized by luxurious textures and fragrances.


PR concept, ongoing press work, concept/planning/implementation for press launch events, execution of media collaborations, VIP and testimonial handling, on-site support