Kérastase

Modern, confident and full of passion: since 1964, Kérastase has lived personalization as the basis of its luxurious fundamental concept. The brand inspires with an individual care routine of exquisite hair care products and exclusive treatment rituals for both scalp and hair.

In its quest for customized, visibly effective solutions, Kérastase combines experience, science and innovation with an intuitive understanding of what people expect from sensual beauty care. In doing so, it is the first brand to give hairdressers an active supporting role in the development of hair care routines, recognizing professional experience as the basic building block of personalized sensory experience. In this way, Kérastase succeeds not only in precisely combining the demand for individuality with the desire for luxury, but at the same time in convincing craftsmanship excellence with highly effective care programs that immediately optimize the hair structure tailored to each hair type. The exclusive products showcase the highest professionalism and quality, with natural active ingredients from fair cultivation as the basis of their unique care formulas. By precisely meeting the specific needs of each hair type, Kérastase transforms the care routines of the modern lifestyle into sensual moments of well-being and realizes the desire for well-groomed, supple and shiny hair - for a feeling like fresh from the hairdresser.

Implementation

PR conception, continuous press relations, conception/planning/implementation for press launch events