REICHERT+ Communications
#Sicherheim

Clients & ProjectsLifestyle

#sicherheim – A campaign against domestic violence

About the project

Domestic violence against women is a crime around the world – and it has aggravated due to restrictions and measures taken when COVID-19 hit. To create public awareness of this important topic and to support persons affected, actress Natalia Wörner and the UFA, among others, initiated the project #sicherheim.

As a digital plattform including an attached media campaign, #sicherheim takes action against violence against women in a determined way. In times of crisis, our home should represent the safest place. For too many women it is not.

Besides patroness Natalia Wörner, many high tier VIPs such as Guido Maria Kretschmer, Frauke Ludowig, Jannis Niewöhner, Emilia Schüle, Jan Josef Liefers, Kida Khodr Ramadan, Kristina Vogel serve as dedicated abassadors of the campaign. #sicherheim also receives political support, for instance by the minister for Women’s Affairs Dr. Franziska Giffey and several counselling centers.

Implementation

  • Media acquisition
  • PR and media work including interview acquisition

Competences