LeGer by Lena Gercke

Model, presenter and designer Lena Gercke creates a tribute to femininity with her trend-oriented and high-quality, yet affordable personal fashion brand LeGer by Lena Gercke. LeGer targets modern, confident, independent women with personality and therefore is a reflection of fashion icon Lena Gercke herself.

Only two years after its market launch, the personal fashion brand LeGer by Lena Gercke has become one of the most lucrative brands of online fashion retailer ABOUT YOU. Moreover, the brand counts among the top 5 bestsellers at ABOUT YOU.

In July 2019 Lena Gercke conquered runways not as a model but as a designer for the first time: As part of the first ABOUT YOU Fashion Week she presented her exclusive collection “THE CÔTE D’AZUR EDITION”. Lena Gercke’s first, own fashion show therefore marks the next step within the success story of Germany’s largest personal fashion brand.

Implementation

Support in brand building and strategic brand building, PR conception, continuous media and press relations, VIP and Inlfuencer acquisition