DYSON Airwrap hairstyler product launch in Berlin

About the project

In October 2018 the worldwide known technology label DYSON presented a world innovation.

The DYSON "Airwrap Haarstyler" was demonstrated effectively to chosen top-influencer, representatives of the press and friends of the brand. Prominent guests like Barbara Meier, Palina Rojinski and 50 more influencer with great coverage celebrated a great product launch in the stunning location of the Hotel De Rome in Berlin.

Implementation

• Support with influencer acquisitions
• Negotiation of influencer cooperations
• Support with the VIP selection for Barbara Meier and Palina Rojinski
• Support with media acquisition
• Travel coordination for participating influencers
• Supervision of influencers and press on-site
• Supervision of the Blue Gold Dinner afterwards
• Social report