REICHERT+ Communications
VIP Beauty & Fashion Lounge 01/23


17th of January 2023 to 18th of January 2023

VIP Beauty & Fashion Lounge 01/2023

About the project

As part of Fashion Week Berlin, the VIP Beauty & Fashion Lounge took place on 17 & 18 January as an agency event in the luxurious ambience of the Hotel de Rome. Invited VIPs, influencers and editors were given the opportunity to experience the latest beauty and fashion trends up close in a relaxed atmosphere and to immerse themselves in the exciting world of brands and products of the highest quality. Renowned experts such as Dr. Jennifer Peters, the national skin expert from L'Oréal Paris, and stylists from the Japanese luxury brand Shu Uemura Art of Hair were available for professional advice and pampered the guests in exclusive sessions. The exciting variety of beauty treatments from brands such as Pharmos Natur, Doctor Mi!, Reshape Berlin and Catherine Nails gave all visitors an individual Fashion Week look - for a stress-free and perfectly styled day.

VIP guests such as Natalia Wörner, Nina Bott, Rebecca Mir, Natalia Avelon, Miyabi Kawai, Hanna Weig, Kim Tränka, Nicolas Puschmann, Tanja Bülter, Anastasia Zampounidis, Mariella Ahrens, Ulrike Frank and many other well-known personalities came together in a relaxed atmosphere at the lounge. Fashion brands such as Groundies, Gobi Cashmere, Nobis, Looks by Wolfgang Joop and Cotton Candy offered them individual outfits with all their favourite pieces of the new season. In addition, L'Oréal Paris invited the guests to an exclusive lunch to gain exciting insights into the skin and haircare segments and their new products.

All guests were able to experience the unique KIA driving experience of the all-electric crossover Kia EV6 and the Kia Sportage Plug-In Hybrid on site and start their time at the VIP Beauty & Fashion Lounge with a unique driving experience


  • Creative idea and founder of VIP Beauty & Fashion Lounge.
  • Creation of a programme and event specially tailored to the needs of VIPs, influencers and editors
  • The aims of the event are networking among the guests and brand partners on site as well as media coverage of the brands by the TV, online and print editors attending the BFL
  • On-site support for all brand partners
  • Event organisation incl. guest management