REICHERT+ Communications
VIP Beauty & Fashion Lounge 01/2020


14th of January 2020 to 15th of January 2020

VIP Beauty & Fashion Lounge January 2020

About the project

On the 14th and 15th of January 2020 it was that time again: The VIP-Beauty-Fashion Lounge opened the doors for invited VIPs, influencer and editors.

The highlight this year was not only the appearance of many VIPs, influencer and the large selection of beauty offers: For the first time the event took place in the exclusive ambience of the beautiful Hotel de Rome.

High-quality beauty, lifestyle and fashion partners presented the newest collections, highlights and trends of the season for invited guests.

VIP guests like Charlotte Würdig, Rebecca Mir, Massimo Sinato, Janin Ullmann, Fernanda Brandao, Luna Schweiger, Jasmin Wagner, Christine Neubauer, Miyabi Kawai und Manuel Cortez and top influencers like Carmushka, Klaudia Giez, Philipp Stehler, Kayla Shyx, Pia Lorena & Xenia Karen enjoyed in a relaxed atmosphere, beauty offers and treatments from

LuxusLashes, Schwarzkopf, Proceanis, Glamoriser, Horst Kirchberger, Great Lengths, NeoNail, M1 Med Beauty, L’Occitane, HAU Cosmetics und Svenja Walberg.

Brands like Vöslauer, Dallmayr, Kale&Me, Frau Ultrafrisch and Lakrids by Bülow cared for perfect catering.

Additionally, the guests were able to visit fashion brands like Nobis, Sugarshape, Youbag, Gurlscrim or Flair and selected beautiful fashion items for the upcoming fashion shows.


  • Creative idea and founder of the VIP Beauty & Fashion Lounge
  • Creation of a program and event tailored to the needs of VIPs, influencers and editors
  • The aims of the event are networking among the guests and brand partners on site as well as media coverage of the brands by the TV, online and print editors attending the BFL
  • Excerpt from previous brand partners: Guido Maria Kretschmer, Dyson, OTTO, Nobis, Schwarzkopf, L‘Occitane, EUBOS, Horst Kirchberger, Nu Skin, NeoNail, LuxusLashes, M1 Med Beauty, Vöslauer, Dallmayr, Kale&Me, Frau Ultrafrisch, Lakrids by Bülow and many more