REICHERT+ Communications
VIP Beauty & Fashion Lounge 09/2022


5th of September 2022 to 6th of September 2022

VIP Beauty & Fashion Lounge 09/2022

About the project

After a two-year break, the VIP Beauty & Fashion Lounge took place again on 6 & 7 September as an agency event in the luxurious ambience of the Titanic Hotel Gendarmenmarkt. As part of the Fashion Week Berlin, invited VIPs, influencers and editors were given the exciting opportunity to experience the product worlds of high-quality beauty and fashion partners and to discover the latest trends and seasonal highlights up close. With numerous tips and tricks from renowned stylists such as star hairdresser Dennis Creuzberg and a range of exclusive beauty treatments from brands such as Nu Skin, Venya, V.Sun, docboom! and Authentic Beauty Concept, all guests were able to create their own Fashion Week moment and enjoy the day stress-free and perfectly styled.

The lounge was attended by VIP guests such as Elena Carriére, Alena Gerber, Kim Hnzido, Natalia Avelon, Miyabi Kawai, Jasmin Wagner, Tanja Bülter, Ursula Carven, Nova Meierhenrich, Christine Neubauer, Verena Kerth and many other well-known personalities in a relaxed atmosphere. Fashion brands such as Groundies, Gobi Cashmere, Nobis and Cotton Candy offered them individual outfits with all their favourite pieces of the new season.

All guests were able to experience the unique KIA driving experience of the all-electric crossover Kia EV6 as "Car of the Year 2022” and thoroughly enjoy their time at the VIP Beauty & Fashion Lounge with a summery Limoncello Spritz, the signature drink of Pallini!


  • color:black;Creative idea and founder of VIP Beauty & Fashion Lounge.
  • color:black;Creation of a program and event tailored to the needs of VIPs, influencers and editors
  • color:black;The aims of the event are networking among the guests and brand partners on site as well as media coverage of the brands by the TV, online and print editors attending the BFL
  • color:black;On-site support for all brand partners
  • color:black;Event organisation incl. guest management