DKMS LIFE gives courage to dream

About the project

For more than 25 years, DKMS LIFE has been supporting people with cancer undergoing therapy and giving them new hope and courage to face life. DKMS LIFE has set itself the task of using free patient programs to positively influence the healing process of those affected and to improve their quality of life during therapy.

The campaign motto of the last few years "Cancer doesn't take a break" is still relevant and has been supplemented this year by "DKMS LIFE gives courage to dream".

The organization fulfilled these small and big dreams of affected patients with the help of prominent supporters.

For example, DKMS LIFE VIP ambassadors Sylvie Meis, Riccardo Simonetti and Rebecca Mir each experienced an unforgettable day with a cancer patient, during which very special wishes would be fulfilled: a sushi cooking class in Henssler's kitchen, a day together in Vienna and an alpaca hike.

The campaign was supported by various media channels, print and digital.

Implementation

• Media acquisition
• PR and media work including interview acquisition