LASCANA Fashion Boat at the Berlin Fashionweek

About the project

The Hamburg-based fashion company LASCANA celebrated the start of Fashion Week in Berlin on September 5 at a special fashion show on the Spree, together with LASCANA brand ambassador Victoria Swarovski. In front of around 500 guests, including well-known VIPs and wide-reaching influencers such as Nazan Eckes, Angelina Kirsch, Lili Paul-Roncalli, Jorge González, Evelyn Burdecki, Alena Gerber and many more, the company presented the lingerie and nightwear trends of the coming season on the "LASCANA Fashion Boat".

The approximately 500 invited guests experienced a fascinating fashion show, conceived by the renowned creative head Roger Sery, which took them on a journey through the diverse fashion world of LASCANA. The show spectacle was opened by multi-talent Victoria Swarovski, who also celebrated her catwalk debut and floated down the catwalk together with ballet dancers to the sounds of classical music. Together with other models, such as Angelina Kirsch, they presented the latest lingerie and nightwear trends in a breathtaking setting. With a special show interlude on the catwalk, choreographed by roller skate artist Oumi Janta, LASCANA, together with inline skaters and skateboarders, drew attention to the launch of its own sub-brand called "LSCN".

After the show, the guests ended the evening in a relaxed atmosphere on the "LASCANA Fashion Boat" to the beats of the hip Berlin DJ duo "ALYSSA & GIA".

Implementation

• PR and media work including interview coordination
• Support with conception and implementation
• On-site support
• Guest management
• Media acquisition
• VIP relations and red carpet