REICHERT+ Communications
Lascana Beach Club Opening


17th of May 2022

LASCANA Beach Club Opening

About the project

On the occasion of the 20th brand anniversary, LASCANA hosted the season launch of the new LASCANA Beach Club powered by SKY & SAND on May 17 as part of a fashion show in front of the eyes of wide-reaching influencers and well-known VIPs such as brand ambassador Victoria Swarovski, Lili Paul-Roncalli, Clea-Lacy Juhn and many more. With this, the Hamburg-based fashion company presents a new, unique summer location in its anniversary year.

The season opening of the new LASCANA Beach Club powered by SKY & SAND was heralded during the day with flanking influencer workshops around brand ambassador Victoria Swarovski. A fashion show followed by an after-show party in the evening marked the highlight of the summer season kick-off. Among others, Dana Schweiger, Nicolas Puschmann, Kim Gloss or Laura Karasek were present with the guests. True to the motto "YOUR WORLD. YOUR RULES. YOUR ADVENTURE" LASCANA staged the feeling of distant vacation destinations on the catwalk. Framed by summery beats, guests immersed themselves in LASCANA's wide range of products - in addition to the latest swim and beachwear, the focus of the show was on the presentation of LASCANA's new, summery fashion world.


  • color:black;PR and media work including interview coordination
  • color:black;Support with conception and realization
  • color:black;On-site support
  • color:black;Guest management
  • color:black;Media acquisition
  • color:black;VIP relations