CasesLuxury24th of January 2023
120 Years of HELENA RUBINSTEIN - Exclusive Brunch
About the project
HELENA RUBINSTEIN invited around 25 selected press representatives, influencers and retailers to an exclusive brunch at "Madame Avant-Garde" on 24 January 2023 within a spacious, luxurious ambience directly at Munich's Viktualienmarkt. The guests were able to experience the unique heritage of Helena Rubinstein through culinary delicacies and dive into the luxurious product world during the presentation of the brand and individual face treatments.
Thanks to its unmistakable passion for science and cutting-edge technology, the brand impresses with the revolutionary effectiveness of its products, in line with the highest standards and the avant-garde spirit of HELENA RUBINSTEIN. The focus product of the evening, the Replasty Age Recovery Night Cream, also presented the ambition of excellence and highest perfection. In collaboration with Dr. Pflug, internationally renowned plastic surgeon and inspired by treatments at LaClinic-Montreux, the cream offers an overnight cosmetic intervention and accelerates skin regeneration with 30% Pro-Xylane.
The event positioned HELENA RUBINSTEIN as a forward-thinking, innovative and progressive brand in the field of luxury skincare - based on a powerful history, longstanding research and scientific expertise since 1902.
- PR and media work
- Strategic event conception and implementation
- On-site support and coordination
- Guest management
- Media acquisition