Product launch with Verona Pooth & PACIFIC HEALTHCARE

About the project

On Tuesday, the 23rd of February 2021, Verona Pooth introduced the beauty brand PACIFIC HEALTHCARE as a brand ambassador for the first time. The two care lines PHC SKINCARE and PHC NUTRITION were presented in “The Westin in der Elbphilharmonie”.

PHC SKINCARE and PHC NUTRITION combine the areas of beauty and nutrition on the basis of cannabidiol (CBD) and hemp, supporting natural beauty from within and outside. These ingredients are processed with a unique product formula after German quality standards and are effective in the support of the holistic health.

Inspired by the Californian lifestyle, the brand follows the objective to bring CBD and hemp to Germany in order to revolutionize its beauty industry.

The product launch for selected beauty & lifestyle media and TV took place in a maisonette suite of The Westin with a stunning view of the Hamburg harbor. The subsequent interviews were conducted directly in a Californian setting.

Implementation

• Media and interview acquisition
• On-site support