LeGer Christmas Shop by Lena Gercke

About the project

On November 6th 2020, designer and entrepreneur Lena Gercke, the fashion online store ABOUT YOU and the leading online furniture retailer OTTO kicked off the Christmas season in a very special way:

Until the end of the year, the first exclusive LeGer Christmas Shop by Lena Gercke is opened in downtown Hamburg.

In the context of the Pop Up Shop, a curated selection of the LeGer by Lena Gercke Fashion Collection exclusive for ABOUT YOU as well as parts of the LeGer Home and Living Collection are available in stationary retail for the first time.

Due to the expertise of both companies in the field of fashion and home and living, meaningful synergies can result under one roof.

In order to provide first insights into the store, selected media were given the opportunity to interview Lena Gercke, for whom a childhood dream has come true with her LeGer Christmas Shop. In addition, TV media had the opportunity to take an exclusive tour of the store

In the store, visitors can experience the 45 furniture and home accessories as well as the 120 fashion pieces at first hand. In addition to this special shopping experience, customers can expect a festive atmosphere including oversized candy canes, glowing gifts and cozy lighting, setting them in a holiday mood.

Implementation

• Media and interview acquisition
• On-site support
• Goodie Bag Acquisition