REICHERT+ Communications
Lascana Store Opening


1st of June 2023

Pre-OPENING of the first LASCANA Fashion Store in Cologne

About the project

With a brilliant pre-OPENING, the Hamburg-based fashion company LASCANA celebrated the inauguration of its new fashion store in downtown Cologne on June 01, 2023. In addition to brand ambassador Victoria Swarovski, other top-class VIP guests such as Massimo Sinató and Isabel Edvardsson were on site, who captivated the guests with an exclusive show act. Together with other prominent faces such as Sonya Kraus, Jorge González, Evelyn Burdecki or Jens "Knossi" Knossalla, the guests spent an evening with many special highlights in an atmospheric setting.

For the first time, the brand presented its entire range of products from lingerie and swimwear to hip fashion styles, shoes and accessories in its new fashion store in downtown Cologne (Hohe Straße 90, 50667 Cologne). On approximately 540 square meters of sales space and two floors, customers can immerse themselves in the feminine fashion world of LASCANA and discover the hottest fashion trends of the season.


  • PR and media work including interview coordination
  • Support with conception and implementation
  • On-site support
  • Guest management
  • Media acquisition
  • VIP relations and red carpet