REICHERT+ Communications
Guido Maria Kretschmer x AYFW


23rd of September 2022

Guido Maria Kretschmer Fashion Show at the AYFW in Milan

About the project

At the end of September, renowned designer Guido Maria Kretschmer presented a fashion show as part of the ABOUT YOU FASHION WEEK in Milan.

True to the motto 'Amsterdam City Moments', this year's show of the star designer took us to the flair of the Dutch metropolis. For the first time, the styles of the GMK Main, Curvy and now also Men's Collection were presented on an international catwalk.

An urban staging of Amsterdam soundscapes, bicycles and a relaxed city walk of the models created an atmospheric environment.

Also this year, numerous top-class and international VIPs followed the show: Michelle Hunziker, Eva Padberg, Jennifer Knäble, Chryssanthi Kavazi, Anna Wolfers, Manuel Bortuzzo, Ignazio Moser, Marco Fantini, Cristina Marino, Tereza Vebrova and Nika Sofie.

The fashion show was rounded off with an exclusive after-show dinner & party with selected guests above the rooftops of Milan.


  • Support for event conception and implementation
  • Guest management incl. Red Carpet, Seating & Media Riser
  • PR & media work incl. interview coordination
  • On-site support