CasesBeauty & Health16th of August 2022
BLUE RETINOL – EXCLUSIVE LAUNCH EVENT IN BERLIN
About the project
Celebrating the launch of its new product Blue Retionol, Biotherm hosted an exclusive dinner and get-together with views over the vibrant capital city of Berlin on August 16, 2022. In line with the brand's holistic Blue Beauty approach, Biotherm presented its latest product innovation across the field of regenerative skincare at the side of campaign ambassador and actress Nilam Farooq as well as experienced experts, including sleep researcher Dr. Christine Blume.
Since its inception, the Biotherm brand has believed in using science and technology to develop the most advanced skincare products that are good for both - the skin and the planet. Focusing on the importance of sustainable cosmetics, guests were given exciting insights into Biotherm's product and brand world and were able to experience and learn about the fascination of living the Blue Beauty vision through various event highlights. On site, they received personalized sleep tips from the field of sleep and consciousness research and could enjoy the evening in an impressive ambience with an underwater world feeling.
In addition to well-known representatives of the German beauty and lifestyle press, numerous top-class VIPs and influencers such as Vivi König, Celine Bethmann, Abigail Odoom, Mandy Bork, Charleen Weiss and Anna and Alessa Winter were also present.
- PR and media work including interview coordination
- Strategic conception and implementation
- On-site support
- Guest management & photo call
- Media acquisition
- VIP relations