REICHERT+ Communications
VIP Beauty & Fashion Lounge 07/2023


11th of July 2023 to 12th of July 2023

10 Years of VIP Beauty & Fashion Lounge - 07/2023

About the project

A Decade of Beauty and Fashion - On July 11th and 12th, the VIP Beauty & Fashion Lounge celebrated its 10th anniversary as part of the Berlin Fashion Week 2023. The agency's exclusive event brought together the worlds of high-quality beauty, fashion, and lifestyle brands in the luxurious setting of Hotel de Rome. Numerous invited guests such as Natalia Wörner, Mareile Höppner, Cosima Auermann, Dana Schweiger, Natasha Ochsenknecht, Carolin Niemczeyk, Tanja Bülter, Anastasia Zampounidis, Jennifer Knäble, and Alexandra Polzin attended the event.

On-site, VIPs, influencers, and editors had the opportunity to experience current trends first-hand and discover exciting product innovations. Alongside renowned experts, guests were pampered and advised during selected beauty treatments offered by brands like the Japanese luxury brand Shu Uemura, Nu Skin, Paula's Choice, Inspira:Cosmetics, Catherine Nail Collection, Zona by Far, Acare by Adriana, the Inclover Hair & Make-up Academy, Silk'n, and Lashboom! Fashion brands like GOBI Cashmere, SoSUE Fashion, and accessory brands like Bijou Brigitte, Purelei, or Vanessa Baroni also provided fascinating insights into the latest trends of the season. All guests had the option of using a shuttle service provided by partner KIA to the VIP Beauty & Fashion Lounge.

The event was complemented by two exclusive lunches, hosted by the French luxury skincare brand BIOTHERM and luxury travel organizer One Luxury.


  • Creative idea and founder of VIP Beauty & Fashion Lounge.
  • Creation of a programme and event specially tailored to the needs of VIPs, influencers and editors
  • The aims of the event are networking among the guests and brand partners on site as well as media coverage of the brands by the TV, online and print editors attending the BFL
  • On-site support for all brand partners
  • Event organisation incl. guest management