S.T. Dupont

The French family business S.T. Dupont looks back at a past rich in tradition. As a ubiquitous symbol of style, functionality and design the luxury brand addresses international customers who are aware of the difference between a short-lived trend and classic modern spirit.

For 140 years, S.T. Dupont stands due to manufacturing exclusive leather goods. The company developed a special method using diamond dust for finishing leather, refining it with special durability. The subtle luxury reflects the zeitgeist and represents style and durability with uncompromising quality.

Implementation

PR conception in the context of product and company PR, continuous press and media relations, establishing of a German online presence, conception, coordination and realization of PR measures for events, involvement of selected VIPs in the context of brand PR, cooperation acquisition.

Conception, planning and realization of product launches within the context of the Mercedes-Benz Fashion Week in Berlin