REICHERT+ Communications
VIP Beauty & Fashion Lounge 01/2020


14th of January 2020 to 15th of January 2020

VIP Beauty & Fashion Lounge January 2020

On the 14th and 15th of January 2020 it was that time again: The VIP-Beauty-Fashion Lounge opened the doors for invited VIPs, influencer and editors.

The highlight this year was not only the appearance of many VIPs, influencer and the large selection of beauty offers: For the first time the event took place in the exclusive ambience of the beautiful Hotel de Rome.

High-quality beauty, lifestyle and fashion partners presented the newest collections, highlights and trends of the season for invited guests.

VIP guests like Charlotte Würdig, Rebecca Mir, Massimo Sinato, Janin Ullmann, Fernanda Brandao, Luna Schweiger, Jasmin Wagner, Christine Neubauer, Miyabi Kawai und Manuel Cortez and top influencers like Carmushka, Klaudia Giez, Philipp Stehler, Kayla Shyx, Pia Lorena & Xenia Karen enjoyed in a relaxed atmosphere, beauty offers and treatments from

LuxusLashes, Schwarzkopf, Proceanis, Glamoriser, Horst Kirchberger, Great Lengths, NeoNail, M1 Med Beauty, L’Occitane, HAU Cosmetics und Svenja Walberg.

Brands like Vöslauer, Dallmayr, Kale&Me, Frau Ultrafrisch and Lakrids by Bülow cared for perfect catering.

Additionally, the guests were able to visit fashion brands like Nobis, Sugarshape, Youbag, Gurlscrim or Flair and selected beautiful fashion items for the upcoming fashion shows.


Event conception, Event planning and implementation, partner acquisition, VIP acquisition, guest management, invitation dispatch and response, on-site support, TV and media acquisition