LE DÉFILÉ "WALK YOUR WORTH" – Paris Fashion Week

About the project

As the official partner of Paris Fashion Week, L'Oréal Paris returned to the fashion capital of the world for the sixth time on October 1, 2023, with its runway show "Le Défilé L'Oréal Paris," held under one of the most iconic landmarks in the world. The show aimed to celebrate inclusion, companionship, and the empowerment of women worldwide. With the theme "Walk Your Worth," L'Oréal Paris inspired and encouraged women to confidently present themselves to the world and confront their destinies. Le Défilé builds on the brand's inherent ambition to promote the confidence of every woman and contribute to recognizing and expressing their own value outwardly.

The runway show served as a global gathering of all L'Oréal Paris ambassadors, featuring international figures such as Kendall Jenner, Eva Longoria, Andie MacDowell, Helen Mirren, Camila Cabello, Nikolaj Coster Waldau, Viola Davis, Elle Fanning, Cindy Bruna, Katherine Langford, and Aja Naomi King. National brand faces, including Rebecca Mir, Jacob Rott, Valentina Pahde, and Millane Friesen, were also present.

Since 2017, within the framework of Le Défilé, L'Oréal Paris has been celebrating the unity of women and the synergy between cutting-edge beauty expertise and fashion.

Implementation

• text-align:justify;Media acquisition
• text-align:justify;PR and media work incl. interview coordination
• text-align:justify;Travel coordination of the national brand faces and press