Holly Jolly 2023 - LeGer Christmas Party

About the project

Christmas time is the most wonderful time - for Lena Gercke too. On November 29, the designer and entrepreneur celebrated the comeback of the LeGer Christmas Party at an exclusive dinner at the Coccodrillo restaurant in Berlin. Friends, family and business partners of the LeGer by Lena Gercke brand came together at the popular Berlin trendy restaurant in Mitte. Among the guests were many well-known faces and content creators such as Riccardo Simonetti, Nikeata Thompson, Elevator Boys, Elena Carrier, Anna and Andre Schürrle, Carmen Kroll, Lola Weippert, Achraf, Katja Krasavice, Betty Taube and many more.

As a huge Christmas fan, Lena Gercke invited guests to her legendary Christmas party this year, ringing in the most wonderful time of the year with Friends & Family at a Christmas market set up especially for the occasion on the restaurant's terrace, followed by a dinner and party. A live jazz band provided the perfect musical accompaniment for strolling around the small market with Lena's favorite Christmas songs. In addition to a traditional mulled wine stall, there were various activities for guests to choose and wrap presents for their loved ones.

At the subsequent family Christmas dinner in the Coccodrillo restaurant, the invited guests were able to enjoy traditional dishes such as truffle pasta, pizza and aperitivo while listening to live music, bringing the evening to a fitting close.

Implementation

• PR and media work including interview coordination
• Media acquisition
• Red Carpet
• On-site support