REICHERT+ Communications
Helena Rubinstein Black Dinner

CasesLuxury

23rd of October 2023

BLACK DINNER by Helena Rubinstein together with Leo Mathild

About the project

On October 23, 2023, an exclusive BLACK DINNER was organized in Berlin by the renowned luxury cosmetics brand Helena Rubinstein in collaboration with the outstanding entrepreneur and influencer Leo Mathild. The trendy DAE MON Restaurant provided the stylish setting for an exclusive brand experience on the occasion of the latest expansion of the legendary luxury skin care series REPLASTY AGE RECOVERY. In the midst of an avant-garde luxury atmosphere, the invited guests, including personalities such as Cleo zu Oettingen, were presented two exclusive experience worlds: "the diamond of facial care", the REPLASTY Age Recovery Eye Cream and the fascinating world of real diamonds.

Always surrounded by leading scientists, Helena Rubinstein chose to partner with LaClinic Montreux to jointly develop the Replasty line. The result is a professional luxury skincare series that impresses with highly effective anti-aging solutions. On site, invited press representatives and influencers had the exclusive opportunity to test and familiarize themselves with the latest products.

During the dinner, guests were immersed in a world of refined elegance and extraordinary luxury. The symbiosis of luxury skin care and premium jewellery was reflected in the common values of exclusivity and the highest quality standards. Helena Rubinstein and Leo Mathild embody a lifestyle of elegance and glamour, reminding us that true beauty is an art that should be properly celebrated. The jewellery label Leo Mathild joins Helena Rubinstein’s promise to redefine luxury with unwavering commitment, supreme craftsmanship and uncompromising excellence.

Implementation

  • PR and media work
  • Strategic event conception and implementation
  • On-site support and coordination
  • Guest management
  • Media acquisition