AMAZON STOREFRONT EVENT L’ORÉAL PARIS

About the project

L'Oréal Paris goes Amazon Prime Big Deals - in October 2023, L'Oréal Paris launched the largest monobrand activation in history as part of the Amazon Prime Big Deals. During the first L'Oréal Paris shopping event, the audience received exclusive insights into the brand's innovative product world as well as valuable tips and tricks on a wide range of beauty issues - complemented by inspiring beauty games and facts.

Comprehensive infotainment was provided across a total of four different categories, with Rebecca Mir hosting the one-hour stream and guiding the audience through the L'Oréal Paris Skincare, Make-up, Haircare and Men Expert segments. Among the participants of the exclusive stream were also hairstylist and biggest hair influencer Dejan Garz, skin influencer Neschro Baydono, Paula Wolf as professional make-up artist and influencer on TikTok, Instagram and YouTube, content creator Laura Maria Rypa, actress Valentina Pahde, influencer, fitness model, lecturer and reality TV star Nam Vo, content creator and actor Tim Stammberger as well as entrepreneur, model, influencer & reality TV star Sissi Melzer.

Implementation

• PR and media work (incl. affiliate placement)
• VIP handling
• Shooting: travel booking and coordination
• Media Acquisition