REICHERT+ Communications

Clients & ProjectsBeauty & Health

Client since December 2020


Loovara was founded with the objective to become the lifestyle brand concerning sexual and intimate wellbeing. Their product portfolio contains diverse lubes, massage oils, relaxation sprays, aphrodisiacs, intimate care, as well as condoms. Body positivity, diversity, sustainability, quality, transparency, and honesty are values, which the brand strives for and that are observed at every point of the value chain.

The Loovara products are continuously developed based on trends and data and stand out with precious ingredients, and highest quality standards – made in Germany. Additionally, Loovara dedicates to the topic of sustainability – their product range includes many products that are microplastic free, natural, vegan and can be ordered in a carbon neutral way.

Loovara fights against the taboo of talking about sex and intimate care topic and establishes their name as a customer centric and unbiased lifestyle brand. Their message is loud and clear: love yourselves the way you want!


  • PR conception
  • Continuous press work
  • Send outs