REICHERT+ Communications
LimeLife by Alcone

Clients & ProjectsBeauty & Health

Client since January 2020

LimeLife by Alcone

The family business was founded in 1952 and sold stage make-up from a small shop in New York City. Today's LimeLife by Alcone is the development of this small shop in the theater district, with decades of experience, a lot of heart and passion. LimeLife exists today all over the world but the family is still the origin of the company.

It is important for the brand to sell cosmetics that are as gentle as possible to the planet. The complete LimeLife skin care line is Leaping Bunny certified, not tested on animals, organic and free of any chemicals. The professional make-up is also Leaping Bunny-certified, not tested on animals, organic and as natural as possible without compromising the effect.

LimeLife by Alcone continues to improve and develop professional makeup and natural skin care.


PR concept, continuous press and media work, development of concepts/planning/implementation for press launch events