REICHERT+ Communications
fitvia

Clients & ProjectsBeauty & Health

Client since May 2021

fitvia

The premium tea brand fitvia stands for healthy, low-calorie beverage alternatives. The range offers more than 40 extraordinary teas that combine aromatic fruits, vitamin-rich superfoods and high-quality tea leaves that are exclusively of natural origin. The teas are naturally sweetened with stevia leaf and come without calories. The brand's claim is to offer its customers only the best. This starts with the precise control of the ingredients: fitvia stands for tea quality Made in Germany and meets the highest purity and quality standards.

All raw materials are processed with care and love and are also used exclusively in the "rough cut" so that the aroma of the ingredients can develop in the best possible way. The natural ingredients contain virtually no sugar: the pure sweetness comes primarily from the composition of fruits and the stevia leaf, a sweet herb that has been attributed blood pressure and blood sugar lowering properties in scientific studies. In order to provide consumers with a unique taste experience, the premium tea brand has its own product development team that works daily to create new recipes based on international nutrition trends, high-quality and healthy ingredients and, of course, unique tea flavour compositions. Local, as well as innovative ingredients and also superfoods such as goji, tamarind, moringa or guayusa are used in the drinks. These give the flavours a unique touch.

Implementation

PR conception, continuous press relations, conception/planning/implementation for press launch events