REICHERT+ Communications
VIP Beauty & Fashion Lounge July 2019


July 2019

VIP Beauty & Fashion Lounge July 2019

About the project

The VIP Beauty & Fashion Lounge opened its doors as part of the Berlin Fashion Week to invited VIPs, influencers and editors for the first time as a three-day event from July 1st to July 3rd in 2019.

Selected VIPs, influencers and editors had the opportunity to be inspired, styled as well as equipped by high-quality beauty, lifestyle and fashion partners at the VIP Beauty & Fashion Lounge from July 1st to July 3rd 2019. Highlights and trends of beauty, lifestyle and fashion were presented at the VIP Beauty & Fashion Lounge in a feel-good atmosphere of the new Wartehalle in the historic Nordbahnhof.

Invited VIP guests such as Alessandra Meyer-Wölden, Charlotte Würdig, Jana Ina Zarrella, Andrej Mangold, Jennifer Lange, Evelyn Burdecki, Jana Julie Kilka, Leonard Freier, Miyabi Kawai, Manuel Cortez and Axel Schulz as well as top influencers like Vanessa Fuchs, Maren & Tobias Wolf, Patrizia & Katrin Palme, Lisa-Marie Schiffner, Enisa Bukvic and Klaudia Giez were able to enjoy the broad selection of beauty offers from LuxusLashes, Dyson, NeoNail, M1 Med Beauty, Eubos, Nu Skin and Chris Farrell Cosmetics in a relaxing atmosphere. In addition, fashion brands such as Guido Maria Kretschmer presented by Otto, Lascana, Savage x Fenty, Justfab, Fitbit, Edel-Optics, Gurlscrime, Boscana and Flair were available to the guests for an exclusive equipping. The perfect catering was provided by Vapiano, Bree, Capri-Sun, Vöslauer and Dallmayr.


  • Event conception
  • Event planning and implementation
  • Partner acquisition
  • VIP acquisition
  • Guest management
  • Invitation dispatch and response
  • On-site support
  • TV and media acquisition