REICHERT+ Communications
Beauty & Fashion Lounge Reichertplus Fashion Week Berlin


17th of January 2017

VIP Beauty & Fashion Lounge January 2017

About the project

On the 17th and 18th of January 2017, selected VIPs, editors and digital influencers enjoyed the beauty and styling offers at our VIP Beauty & Fashion Lounge which took place during the Fashion Week Berlin.

In the exclusive rooms of the Marriott Hotel at the Potsdamer Platz , high quality brands like Alcina, LuxusLashes, Miss Sophie’s, Regulat Beauty and Hyapur offered a selected range of beauty treatments to shine at the Fashion Week. Additionally, our guests got exclusive stylings with garments by designers like Guido Maria Kretschmer, Annette Görtz, JustFab, Studio CDG, Puma and many more to complete their red carpet looks. Celebrities like top model Hana Nitsche, Natalia Wörner, Jenny Elvers, Jana Ina Zarella, Victoria Swarovski as well as top bloggers like Lamiya Slimani, Farina Opoku, Debi Flue, Maren Merkel, Nhitastic, Shanti Tan and many more were highly exalted by the concept of the lounge.


Event conception, planning and realisation, partner acquisition, VIP acquisition, guest management, invitation and response, on-site support