REICHERT+ Communications
VIP Beauty und Fashion Lounge July 2018


2nd of July 2018

VIP Beauty & Fashion Lounge July 2018

About the project

From the 2nd til the 4th of July 2018, selected VIPs, editors and digital influencers enjoyed the beauty and styling offers at our VIP Beauty & Fashion Lounge which took place during the Fashion Week Berlin.

On the occasion of our 11th VIP Beauty & Fashion Lounge we present the newest highlights and trends of beauty, fashion & lifestyle on more than 700 m² for the first time in extraordinary design and with a exceptional view in the architectural masterpiece: the E4
EVENTLOCATION - ideally located in Berlin Mitte, directly at Potsdamer Platz and in close proximity to the Fashion Shows in the Ewerk.

From 10AM TO 8PM, selected VIPs, bloggers and editors had the opportunity to experience an exclusive styling and pampering treatments by our high-grade beauty and fashion partners in order to enjoy Fashion Week to the fullest.

In the exclusive rooms of the E4, high quality brands like Alcina, LuxusLashes, NuSkin, Capital Aestethics and Neo Nail offered a selected range of beauty treatments to shine at the Fashion Week. Additionally, our guests got exclusive stylings with garments by designers like Guido Maria Kretschmer by Otto, Lascana, Superga, Garmin und Blackberry and many more to complete their red carpet looks. Celebrities like top model as Barbaba Meier, Rebecca Mir, Jana Ina Zarrella, Natalia Wörner as well as top bloggers like Sarah Sunita, Anuthida Ploypetch, Gitta Banko, Lukas Rieger and many more were highly exalted by the concept of the lounge.


Event conception, planning and realisation, partner acquisition, VIP acquisition, guest management, invitation and response, on-site support