REICHERT+ Communications
VIP Beauty & Fashion Lounge January 2019


15th of January 2019 to 16th of January 2019

VIP Beauty & Fashion Lounge January 2019

About the project

On the occasion of our 12th VIP Beauty & Fashion Lounge on January 15th and 16th 2019 we presented our latest highlights and trends of beauty, fashion & lifestyle. For the first time the event took place at the historical offsite location Nordbahnhof Two Buddhas in Berlin.

Between 10 a.m. and 8 p.m. an exclusive selection of journalists, influencers and VIPs had the possibility to be fitted and styled by high class beauty and fashion partners for the Fashion Week.

In the exclusive and welcoming atmosphere of Nordbahnhof Two Buddhas our guests had the chance to enjoy an exquisite selection of beauty offerings by LuxusLashes, Dyson, NeoNail, Real Techniques and M1 Med Beauty to be perfectly styled for the Fashion Week. Furthermore, our guests could finish their red carpet look with pieces from the collection of Guido Maria Kretschmer by Otto, Berlin Bow, Chilli Bang Bang, Timezone and more. Guests like Jana Ina Zarrella, Fiona Erdmann, Anna Loos, Raúl Richter and Christine Neubauer as well as top influencers like Ricardo Simonetti, Fata Hasanovic, Diana zur Löwen, Patrizia Palme, Katharina & Anna Maria Damm and many more were excited about the multifaceted offerings of our VIP Beauty & Fashion Lounge.


  • Event conception
  • Planning and realisation
  • Partner acquisition
  • VIP acquisition
  • Guest management
  • Invitation and response
  • On-site support


More than 450 visitors.