CasesLifestyle14th of May 2022
STAND UP - AGAINST STREET HARASSMENT I WOMEN'S RUN BERLIN
About the project
L'Oréal Paris is actively engaged in raising social awareness and strengthening the courage to act decisively in situations of sexual harassment as part of the "StandUp – against street harassment" program. At this year's Women's Run in Berlin on May 14, the brand reaffirmed its commitment to a culture and community of respect, dignity and self-confidence.
The world's leading beauty brand used the occasion of the event to raise awareness about the issue of street harassment while offering a safe and effective solution in the form of an open training program. Launched in 2020 together with RIGHT TO BE, "StandUp - against street harassment" provides a free training program that uses the "5D Method" to empower to move in public without fear. The goal of the training is to provide comprehensive instruction on the 5 tools of action - Direct, Distract, Delegate, Document and Delay - and to promote a global community characterized by respectful interaction among all members. For this purpose, the training can be completed from the perspective of the victim as well as a witness.
- text-align:justify;PR and media work
- text-align:justify;Strategic conception and implementation
- text-align:justify;On-site support