REICHERT+ Communications
"Sky & Sand" Fashion Show SS 2015 MBFW


8th of July 2014

RIANI "Sky & Sand" Fashion Show Juli 2014

About the project

On the 8th of July RIANI presented its summer collection "Sky & Sand" and pieces of "Ray of light" within the context of the Mercedes-Benz Fashion Week Berlin. The collection 2015 combines German Pure and British Bohemian Style: Shining prints, clear cuts and figure-skimming lightness express the contrastful collection like the freshness of a summer morning.

The actual saison presented Chelsea rose prints, long scarfs and multicolor cardigans in 70ies style. The combination of different materials with filigran lace, fluent silk and rough leather persuaded the audience.


Guest management, VIP acquisition, media work, interview coordination, on-site guest support