REICHERT+ Communications
Riani Fashion Show Autumn Winter 2017 Fashion Week Berlin


17th of January 2017

RIANI Fashion Show January 2017

About the project

On the 17th of January in 2017 the 8th Fashion Show of the label RIANI took place in context of the Mercedes Benz Fashion Week Berlin. The show's theme was "To all the RIANIstas out there - a Fashion Diary" and resembled 5 different styles women come encounter during their daily styling. These were: We are Family, Business, Athleisure Sunday, Date Night und Champagne with the Girls.

Each category was opened and represented by renowned celebrites like Monica Ivancan, Jana Ina Zarrella, Sami and Lamiya Slimani, Cheyenne and Jimi Blue Ochsenknecht, Larissa Marolt, Rebecca Mir, Bonnie Strange and Farina Opoku.

Furthermore the front rows were graced by VIPs like Sarah Lombardi, Mirja Du Mont, Sophie Hermann, Jenny Elvers, Natascha Ochsenknecht as well as social media stars like Caroline Einhoff, Mrs Bella, Milena Karl, Pamela Reif, Sandra Lambeck, Luana Silva and many more.


Guest management, VIP acquisition, media work, interview coordination, on-site guest support