CasesFashion4th of July 2017
RIANI Fashion Show July 2017
About the project
Hot beats and fiery rhythms were the topic of the RIANI fashion show on the 4th of July in the location “Umspannwerk” at the Alexanderplatz. The production of the new Spring/Summer ‘18 collection carried the theme “FIESTA DE RIANISTA” and celebrated within the frame of the fashion week passionated feminity and raging ethno appeals. The first offsite show of the fashion label was opened by a performance of the newlywed couple Motsi Mabuse and Evgenij Voznyuk who impressed the audience with a temperamental Samba. The professional dancers fascinated also well-known guests like Gil Ofarim, Ekaterina Leonova, Massimo Sinato, Christian Polanc, Vincent de Paul, Fernanda Brandao, Jenny Knäble, Nova Meierhenrich, Mandy Bork, Annabelle Mandeng, Miyabi Kawai and many others with their gallant moves. The fashion of RIANI inspired all guests for example well known digital influencer such as Ivana Santa Cruz, Jüli Mery or Jacqueline Mikuta as well as press and buyers.
The transition to After-Show party was made by an original Latin American samba group, which invited the guests to follow them to the After-Show party with their complex costumes and quill bicycles in powerful colors.
Guest management, VIP acquisition, press relations, interview coordination, on-site guest support