CasesFashion7th of July 2015
RIANI Fashion Show "Blue Notes" & "Colour House" July 2015
About the project
The new summer collection by RIANI was presented on the 7th of July within the frame of the Mercedes-Benz Fashon Week Berlin. The collection is inspired by a special zeitgeist of the 70ies and reflects the joy of life.
Numerous celebrities like Sonja Kirchberger, Mirja Du Mont, Bettina Cramer, Jenny Elvers, Larissa Marolt, Rebecca Mir & Massimo Sinato enjoyed the modern interpretation of the 70ies.
Bootcut Suits, Tunics and light Denim Couture are combined - "Blue Notes" transports the style of the jetset girls of the 70ies. Under the motto "Colour House", the light materials were combined with colours like Curacao, Ice Green, Sorbetto, Lido, White and Salvia and remind on the freshness of the warm months.
REICHERT+ COMMUNICATIONS were responsible for the VIP acquisition, guest management, PR & media work.
Guest management, VIP acquisition, media work, interview coordination, on-site support