REICHERT+ Communications
Replay x Neymar @ Peek & Cloppenburg Düsseldorf

CasesFashion

13th of February 2020

Launch NJR Capsule Collection for REPLAY at P&C Düsseldorf

About the project

On February 13th 2020 soccer legend Neymar Jr. presented his NJR Capsule Collection for the Italian denim brand REPLAY within an exclusive press event in cooperation with Peek & Cloppenburg Düsseldorf. Alongside selected media representatives Neymar Jr. also welcomed national and international VIPs such as Adrien Brody, Joan Smalls, Alessandra Ambrosio, Izabel Goulart, Edin Hasanovic and Caro Daur to the red carpet.

At the following aftershow party at the Areal Böhler more than 1.500 guests were awaited by an evening full of spectacular performances and music acts on the subject HYPERFLEX & REPLAY.

Implementation

  • Support with event conception and implementation
  • PR work including interview coordination
  • VIP and influencer relations
  • Realization of PR and media cooperationss
  • Travel coordination for VIPs, influencers and press
  • Handling of the brand cooperation within the framework of the event including development of co-branding and press kit
  • Sponsorship acquisition
  • Guestmanagement including red carpet, fan moment in front of the P&C Store and aftershow party for 2.000 people

Result

Reach: 572 Mio.
Clippings/Posts: 712
Value: 4.1 Mio. €