REICHERT+ Communications
Puma x Deichmann Event


6th of April 2019

PUMA x DEICHMANN event „Ride the Wave“

About the project

With the theme "Back to the 90's" the PUMA x DEICHMANN event "Ride The Wave" took place on the 6th of April 2019 at Haus Ungarn in Berlin. Consumers had the chance to experience the '90s with many different instagrammable moments. Furthermore the participants could meet the famous influencers Lisa-Marie Schiffner and Fata Hasanovic at an exclusive Meet & Greet, shoot Selfies and ask questions.

As another special the 250 guests were able to individualize white PUMA sneakers in different workshops. Graffiti, airbrush, markers, patches and glitter: the creative possibilities were endless. This resulted in numerous self-created shoes as well as over 160 postings with a reach of more than 3.7 million followers on Instagram.


  • Event conception, planning and implementation
  • Influencer acquisition
  • Influencer support
  • Guest management
  • On-site support


Reach: 3.6 Mio.
Posts: 53
Interactions: 488.000