REICHERT+ Communications
Puma Fragrances Launch Event

CasesBeauty & Health

8th of March 2017

PUMA Fragrances Launch Event

About the project

On the 8th of March in 2017 PUMA and L'Oréal launched a new brand resulting from their coorporation. PUMA Fragrances. As part of an exclusive launch event, the two multinational brands presented six extraordinary deodorants. These six scents are oriented on six worlds of different lifestyles men from the generation Z can identify with. The brand's testimonial of the German market is Marco Reus, a football player of the popular club BVB. On an international level, the brand is represented by Usain Bolt.

Selected editors, influencer and supporters of the brands enjoyed the orchestration of the six different deodorants and their corresponding lifestyle. Cans, placed in huge blocks of ice next to its ingredients, a dance floor consisting of cans framed by acrylic glas, smoothies, consisting of the deodorant's ingredients were served, a perfume laboratory with perfumers from Paris and a breathtaking break dance performance by Les Twins rounded off the event.


event conception and realization, blogger acquisition, press acquisition, PR and media work, travel coordination, on site support, guest management