REICHERT+ Communications
Selected influencer at the PUMA FENTY launch at the store in Berlin-Mitte


7th of September 2016

PUMA Fenty Launch Blogger-Event

About the project

On the 7th of September in 2016, in the context of a new clothing line launch, PUMA invited top-notch influencers to the PUMA store Berlin-Mitte. At this event exclusive insights and garments concerning the FENTY line of PUMA's Creative Director RIHANNA were given to a selected audience. The highly anticipated FENTY line was introduced by RIHANNA herself in New York one day earlier, making the blogger-event the first opportunity to see and wear the products in Europe.

Top-influencer on a national level such as Pamela Reif, Anna Maria & Katharina Damm, Debi Flue, Caroline Einhoff, Masha Sedgwick and more attended the exciting-product launch of PUMA and its shuttle-partner SEAT.


event conception, -planning und -realisation, blogger acquisition, partner/sponsoring acquisition, guest management, media work, travel coordination, event set up, on-site support