REICHERT+ Communications
Premiere of Mercedes-Benz SL500


March 2012

Premiere of Mercedes-Benz SL500

About the project

At the Fashion Week Berlin in January 2011, the new Mercedes-Benz SL500 was launched by a fashion show and an after-show reception. Top model Karolina Kurkova as the face of the campaign filled the selected guests with euphoria.


Guest management, coordination and taking care of the media riser and photographers at the location, support of the designer.