REICHERT+ Communications
70 years of OTTO Birthday


30th of August 2019

70 years OTTO - Launch of the Home&Living collection by GMK

About the project

On Friday, 30th of August 2019 Guido Maria Kretschmer presented his new Home & Living collection following the motto #DemocraticHome on the occasion of OTTO's 70th birthday in Hamburg.

The fact that it is possible to create furniture and home accessories in designer quality and still at affordable prices, was presented with the pieces of the limited edition arranged in a stylish setting.

Numerous VIPs such as Janin Ullmann, Isabel Edvardsson, Jennifer Knäble, Natalia Avelon and many more celebrated the launch of the collection together with Guido Maria Kretschmer and explored the highlights of the collection. The guests enjoyed the evening above the roofs of OTTO with a wonderful view over Hamburg.


  • Guest management
  • PR and media work including coordination of interviews
  • On-site support
  • VIP and media acquisition
  • Travel management


Reach: 115 Mio.
Clippings: 25
Value: 6.3 Mio. €