REICHERT+ Communications
Opening of the first concept store NICKIS.COM


25th of June 2014

Opening of the first kids concept store NICKIS.COM

About the project

NICKI´S kids concept store offers over 90 trendy brands for babies, kids and teens. With labels like Burberry, Moncler, Roberto Cavalli and many more the first kids concept store has all the much-loved fashion brands from adults for kids on offer. At a size of 240m2 the shop should be a place for kids where they have fun and are taken seriously. The specially built play house and also the lounge area for parents met equally the requirements of kids and grown-up persons.

On June the 25th the opening of the first kids concept store for babies, kids and teens drew choosen VIPs as Jenny Elvers, Nadine Warmuth, Miriam Pielhau, Sandra Thier or Doreen Dietel to the Tegernsee. About 150 guests, among personalities from economy and society, celebrated the unique store concept on exposed position in Rottach-Egern. The store with the conceptual mix of premium brands, toys, gift ideas and services such as placements for baby sitter or organizations of birthday parties was inaugurated.


Eventplaning, sponsoringakquisition, invitation design and guestmanagement, VIP packaging and akquisition as well as superviosion on side, event support, media work and media after care