REICHERT+ Communications
The nhow Hotel Berlin is the first music hotel in Europa. Reichert+ Communications.


1st of October 2012 to 31st of January 2016

nhow Berlin

About the project

Europe’s first music hotel is here - in the heart of Berlin. Located just on the banks of the river Spree, and at the epicentre of the music, fashion and creative scene, a new lifestyle hotel that has yet to meet its match in Europe: the nhow Berlin.

nhow stands for a new generation of hotels: offbeat, lively, dynamic and with a local flair that simultaneously has cosmopolitan appeal. nhow centers on music and design and is the only hotel in Europe offering two professional music studios.


PR conception, continuous press and media relations, diverse placements in TV, print and online, cooperation work, implementation and conception and support of various events, e.g. Guido Maria Kretschmer After Show Party or the launch of the first DJ room service with Paul van Dyk as well as the "Leck mich am Hashtag" blogger event during the Berlin Fashion Week in January 2016.