REICHERT+ Communications
GQ Mension Party Fashion Week Berlin


5th of July 2017

GQ Mansion Party

About the project

On the 5th of July in 2017, the high gloss men´s magazine “GQ” arranged an exclusive party at the "Austernbank" in Berlin Mitte on the occasion of its 20th Birthday. Coolness and elegance were the theme of the evening, which transformed the Austernbank into the GQ Mansion and brought together guests like Elyas M’Barek, Barbara Meier, Cathy Hummels, Motsi Mabuse, Ann-Kathrin Brömmel, Victoria Swarowski, Gil Ofarim, Ekaterina Leonova and many more. About 250 invited guests consisting of representatives of media, fashion, culture and economy celebrated in the frame of the Mercedes-Benz Fashion-Week in an astonishing atmosphere the 20th anniversary of the most important lifestyle magazine for men in Germany.


Event conception, guest management, travel coordination, VIP acquisition, on-site support, PR and media work